Unlocking the Potential of Technology Trends For Your Tires

May 22, 2023

Staying on top of today’s technology trends can feel like you’re constantly playing a game of “catch up.” New technologies seem to be rolling out daily, and with limited time and capital to invest in new technology, it can be hard to determine where to focus. So how do you cut through the clutter and target the trends that matter the most to you?

Here are 3 technology trends that are here to stay, and their impact on tires:

1. “Smart” Trucks

As digital technology continues to evolve, there are more and more opportunities to make your truck or fleet “smart.” Most vehicles come off the production line with a standard digital technology package, but you have the opportunity to upgrade your trucks in additional ways. 

Telematics continues to amplify fleets’ effectiveness by using GPS technology and diagnostics to monitor everything from route usage to fuel consumption and more. Adding telematics to your fleet means catching small problems before they become big problems and having the data at your fingertips to make decisions that keep your fleet running.

Doran 360™ tire monitoring systems are another perfect example of upgraded technology. Wireless tire pressure/temperature sensors installed on your tires,  continuously provide real-time data to an easy-to-read display, improving your vehicle performance and driver satisfaction. And it integrates seamlessly with various telematics solutions.

Smart additions, such as these, to your trucks and fleet, means you are saving time on maintenance, avoiding unplanned  equipment downtime , and saving money. These types of monitoring technologies are worth the investment and continue to improve.

2. Environmentally Friendly

As demand increases for trucking, mining, construction, and agriculture, companies are looking for sustainable ways to offset carbon footprints. Depending on your circumstances this can take many forms. 

In addition to large-scale changes to focus on environmentally friendly solutions, you can also make small changes today. Investing in digital technologies such as telematics and tire monitoring systems improves the fuel efficiency of your vehicles. And staying on top of these fuel-efficient tactics will help reduce the carbon emissions of your fleet.

3. Electric Vehicles

In an effort to save fuel, increase efficiencies, reduce carbon emissions, and have quieter vehicles (allowing deliveries at night and in low-emission areas), many companies are investing in electric vehicles. 

When it comes to tires there are a couple of things to look out for when considering moving to electric vehicles. First is that electric vehicles have heavier batteries, putting more weight on your tires and therefore increasing wear, potentially shortening the lifespan of the tires. Secondly, the way that electric vehicles accelerate and decelerate is different, causing more torque on the tires in both situations. Added torque means that there can be slippage and more wear on the tires, even causing new tire wear patterns than traditional tires are made for. 

This isn’t to say that the benefits of an electric vehicle don’t outweigh the costs for your use, but it will necessitate a tire monitoring system that can accurately monitor and give you real-time feedback on the health of your tires.

Doran 360™ tire monitoring systems are quick and easy to install, making it a seamless technological addition to your vehicle. Give us a call or send us a message, and tell us about the technical challenges facing your fleet. We'll provide a solution to increase effectiveness and make your fleet more profitable.


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